5 Strategies For Writing Better Tweets
You know Twitter is important and that you can build an active and engaged audience with simple tweets, but you may not know how to get started.
The blank tweet can be unnerving. The non-replied to tweet disheartening. I’ve been there. That’s why I’ve decided to share my own personal experiences and strategies for writing better tweets.
These are insights I’ve gleaned over time using Twitter. Insights and strategies based on what I’ve seen work for myself, and work for countless others on Twitter. Write more tweets, increase your impressions, gain followers, and expand your growth using these 5 strategies.
So, Why Listen To Me?
I will start by saying I am not a giant Twitter Account… yet. I consistently grow my Twitter account on my own, when I have the time to do so. That’s one thing I love about my 5 strategies for writing better tweets – you don’t have to dedicate huge blocks of time every day to see substantial growth.
I’ve made a lot of progress on Twitter the past few months.
Every day, when I get a few minutes free, I simply write a quick tweet , or queue-up pre-written tweets, and make sure to engage with any replies from prior tweets. And I make sure to do this just about every single day. Why everyday? Because it’s all about the “long game” for Twitter growth.
Twitter wants to see consistent and interactive content from its users. The more people see and interactive with your tweets, the more you have the potential to grow. The more unique content, not just re-tweets, the more opportunities you have to engage with other Twitter uses. The more you can grow.
Tweeting everyday may seem like a lot, but once you learn my 5 strategies for writing better tweets, it’ll seem intuitive and an easy goal to accomplish every day. A goal that can pay dividends in the long run.
Writing Better Tweets
The 5 strategies for growing your Twitter account basically boil down to execution. In other words, what you’re actually writing in your tweets. If you know the emotional angle of your tweet, you’ll be able to connect with your audience in meaningful ways. Emotion combined with genuineness goes a long way.
Writing Better Tweets – Educate
One of the best ways to interact with people on Twitter is to share something educational.
- Teach From Internal Knowledge – This is something you already know and can expound upon easily. Keep your tweet and tweet threads short, but you can add value in replies and future re-tweets of your own tweets, as applicable.
- Link To Outside Knowledge – Similar to above, except someone else is the expert in what you’re talking about. Or, they can say it better than you. This can be a blog link, a YouTube video, or anything linkable. Writing better tweets can often come down to sharing relevant information, adding a few words of your own as you tweet the link.
- Share A Relevant Tweet – One of the most common experiences on Twitter is the Retweet. It can be something you wrote previously, or something someone else tweeted. Retweets can be simple shares of interesting things, or targeted value added to your feed, or in someone else’s thread.
- Add Value – Always add value, that’s the short and sweet of it. Writing better tweets always comes down to adding value for your followers, or to the people who read other’s tweets if you reply to someone else. When in doubt, add value.
Writing Better Tweets – Entertain
I have to admit, I am not a natural entertainer. You know the type, that can make a room laugh, cheer, cry. But I am a people person, and that kind of friendliness comes across in genuine texts.
One way to write better tweets is to entertain your followers.
- Be Funny Or Witty – A joke, unique or well-work said with a little irony and wink. A funny reply (make sure you know how the person may react, and use a smiling emoji.) A pun. People love puns. Have fun with your tweets (but always keep in mind your overall purpose on Twitter.)
- Reference A Song, Or Movie, Or Something Big In The Culture – Not only are pop-culture references a good way to write better tweets by relating to people, but you can also tap into “trending” topics by discussing what’s hot in the moment, whether in your specific niches, or in general on Twitter.
- If You Have A Particular Set of Skills, Share Them – If you can sing or rap, share your talents with others. (Warning: you may or may not come across as corny, if you do, own it! People love a little self-deprecating humor.) Whether you write or paint, are a comedian or woodworker – find a way to talk about your talents and SHOW them off as well, but always in a relatable way. (This can also come across in sharing interests and hobbies, which we’ll talk about below in Encourage.)
- In Short, Make Your Follower Happy – If you can make them smile, engage with them, make them feel good, they’re more likely to follow you, come back for me, and check out what you’re all about. All good things.
Writing Better Tweets – Encourage
Twitter is becoming more and more personal for some people as time goes by, and this can be a good thing for your growth. You don’t need to treat your Twitter feed as a chat room, but it is good to connect with your followers in a way that doesn’t seem disingenuous, corporate-y, or fake. Whether you’re interacting with a long time, active follower, or a complete Twitter stranger, you can always encourage someone to believe in themselves, or share your own experiences as examples , or even a simple encouraging Flame emoji or Bicep Flex emoji when someone you follow shares something personally encouraging.
I definitely love Encouragement. I truly love making a difference in people’s lives, and that’s why I encourage you to encourage others when you write better tweets.
- Congratulate People On A Job Well Done – Always reply to tweets when you see someone talking about a goal met (or made), any kind of accomplishment, or even any kind of positive story. Hearts (likes) and replies can make someone’s day.
- Share A Personal Story Where You Overcame Obstacles – Share what you’ve been through. For instance, I shared my weight loss journey and accomplishments and it got a lot of reaction. People want to see your human side, and they want and need encouragement. If you can do it, so can they.
- Share Inspirational Quotes, Images, Memes – Whether you have a ton of personal accomplishments to share or feel that you don’t have any, share other’s stories. (If it’s a rather personal story told on Twitter, you may want to tweet or Direct Message the person to ask first.) You can share any public inspirational stories. You can share encouraging or inspiring images, gifs, memes, links, etc. Share what you find meaningful.
- In Short, Inspire and Encourage! – We want to inspire people. We want to lift people up.
Writing Better Tweets – Endorse
Endorsements are powerful. Scroll through Twitter long enough and you’ll see endorsements everywhere. I don’t mean corporate advertisements, I mean people endorsing each other, whether it’s small companies or brands, celebrities, or “blue checkmarks”, or two regular people endorsing friends or acquaintances, it is a powerful thing.
One rock solid tip for writing better tweets is to endorse someone. Not only is it kind and often reciprocal, but it also tickles the ol’ ego. People love hearing that something they’ve said, done, created has impacted others. An endorsement of someone else and/or their work/action is one of the most impactful things one can do with Twitter.
- Mention Someone And Share How They Helped – For instance, let’s say you just finished a book that really impacted you. You can tweet (or make a tweet thread) about how the book has truly made a difference for you. It’s up to you whether you tag or hash-tag the author, or just the book title. Be specific with your tweet, mention how when they said X, you reacted with Y, and what it meant to you. They will like hearing specifics, and it increases the likelihood of interactions.
You can apply the same to a creator of any kind of materials, art, business principles, or even just someone who tweeted something really good. Whether endorsing a work, a tweet, or a person, be specific. This will greatly increase a chance of a response, and retweets. Retweets are highly valuable, and can increase your reach and response exponentially.
- Share Your Work/Idea And Who Inspired It – This can be a great way to write better tweets. If you have a work, goal, or idea that was inspired by someone else, and they are on twitter, talk about it and tag (and/or hashtag) them in your tweet. For instance, if a John Doe quote inspired you come with Example A, write a tweet about it and tag John. Whether John is a professional, or a random Twitter user, he will likely appreciate the inspiration and interact with you. This benefits both of you as far as growth and interaction is concerned.
- Create Tweet Threads With What You Learned – Whether a summary of a book or concept you recently consumed, or a collection of ideas or themes, this can be a great way to grow your Twitter presence and practice writing better tweets. For example, you may have some favorite quotes by certain authors. Make a Top Ten list of these quotes in a tweet thread, and tag the authors mentioned (you can hashtag the author name if they are not on Twitter). This is a great way to not only interact with those authors, but with fans of those authors as well. It’s a good way to introduce one set of fans of one author to another author, and even get a few new followers yourself as well! (Another example is – Top Ten quotes by the same author, this increases the likelihood of that particular author interacting with you.)
- In Short, Let Others Know How They’ve Helped You – Appreciate and celebrate others who have helped or inspired (or even amused) you. Not only does this build relatability and community, but it can give everyone involved street-cred and appreciation, especially the person you are endorsing.
Writing Better Tweets – Engage
Engagement is the word used to describe how people interact on Twitter. The better your tweet, the better your engagement. Twitter growth is all about the number of impressions your tweet gets based on engagement.
I believe Engagement to be arguably the best way to write better tweets and grow your Twitter audience. This is how to get real, true, good quality conversations with people who want to interact with you. Be you, and be true to the goals you have for your Twitter account, business, or project.
- Ask A Thought Provoking Question – Ask questions people will want to respond to, whether that’s something someone on your Twitter feed said, or something random you’ve thought of, or something tied into your business or project. As something interesting, and ask why people believe it. Ask questions that keep the convo going.
- Bring Up A Counter-Point To Another Tweet – If someone tweets something interesting, you can always reply with the opposite, or an alternative point. Don’t be negative or the devil’s advocate (unless you have rapport with the person,) but simply say something like, “Have you considered X?” or “Interesting, but what about Y?” Hone in on a counterpoint, and it’s a great way to get the original poster (and others) to reply.
- Get Involved In An Ongoing Discussion – If there’s an ongoing Twitter discussion happening, jump in and engage. Twitter is all about engagement and impressions. It’s all about how many times people see your name pop up in niches and hashtags they frequent.
- In Short, Join The Conversation – When in doubt, Tweet. The best way to grow your Twitter account by writing better tweets is to – write more tweets. Be a part of the conversation in your niches, amongst your followers, and amongst relevant or hot trending hashtags and topics. Jump in, join, add value, and reply to others. The more you do this, the better you’ll get at it, and the less time it will take.
Writing Better Tweets BONUS – Enrage
“Don’t Feed The Trolls!”
- While tweeting “Enrage” type tweets can grow your Twitter following, it may not be the best type of following for growing a business or a project.
- “Trolling”, snarkiness, or even “righteous anger” engagements may do well with politics, some social issues, and simply for attention getting, it is best to avoid this with what we’re trying to do here, grow positive engagement and write better tweets.
- While it is good to be relatable, honest, and to show your passion (and to be funny), the Enrage angle takes full dedication and impacts how people see you. Unless that is your very unique angle, or niche, I recommend using it lightly or not at all.
And those are my 5 strategies for writing better tweets. 5 ways for you to get started tweeting today, and set yourself up for solid twitter growth.
And truly, the most important tip I have for you to write better tweets is to simply ENJOY the process. Enjoy tweeting. Enjoy interacting. Enjoy reading both what’s going on in your niches, but also what’s going on with your followers. (I also suggest either following back most of those who follow you who seem legit, or selectively and sporadically following some of them. It’s good to see what’s going on in the worlds of those who follow you.)
Please stay tuned to this blog and my twitter 😉 for more insights into building your Twitter following. I will be going into more details behind the nuts and bolts of Twitter growth, and strategies you can take to build your following. Writing better tweets starts with writing your first one using one of these 5 strategies.
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